value proposition experts:  dayton ohio.   minneapolis minnesota.
sales engineering group  business consultantssales engineering group drives increased revenues, supports higher margins and improves customer acquisition and retention
sales engineering groupsales engineering group

do you have a value proposition problem?

solutions to your value proposition problem

why choose us?


reinforce your products' value to your customers

the only authorized consultants for
the best-selling business book
"paradox of excellence"

we are the only value proposition consulting experts authorized by the best-selling paradox of excellence business book co-authored by david mosby and michael weissman.

we highly recommend that you pick up a copy.  you can read it in an evening and you'll get insights that will last a lifetime.

reinforce your value

now that you have identified your company’s value, communicated that value to your customer, and delivered on your customers’ value expectations, the next step is:

  • step 4 — reinforcing value.  implement a system to continually reinforce your value to the customer so that they don’t take you for granted.

are your customers taking you for granted?

in their book, the paradox of excellence, the authors, dave mosby and michael weissman, explore the dangers of providing great service—and becoming invisible to your customer in the process.

sales engineering group is the authorized consulting practice for the paradox of excellence. 

we’ll help you identify where the paradox exists in your business, identify solutions to close value gaps, and implement changes to better reinforce the value you create for your customers every day.

the payoff?

properly done, value reinforcement results in:

  • fewer requests for proposal (rfp) or requests for quotes (rfq) from existing customers
  • increased long-term customer relationships
  • reduced customer turnover for unknown reasons
  • improved ability to grow existing customers
  • reduced emphasis on price

want more examples?  read five examples of common business problems where we shatter your traditional thinking and demonstrate our expertise in guiding you to think about the real problems to produce lasting value for your company.

sales engineering group

ready to move forward?

it takes courage to institute real change. contacting us is the first step.  you'll be glad you did.


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